Red Lobster offers weekday specials Monday - Friday, called Daily Deals. Since these deals are advertised frequently on their social media handles, the graphics need to be updated frequently as well to keep guests excited about them. I treated each day as it's own brand within the main brand. I created a lockup for each day of the week, assigned each day a different brand color, and I used them in each iteration of the Daily Deal advertisements.

For Version 1, I kept the images simple and clean and introduced the lockups.

For Version 2, I utilized the main color of Red Lobster's branding and used the lockups as a typography inspired background for each deal.

For Version 3, I simplified the background and utilized a different color from Red Lobster's branding for each day of the week.

For Version 4, the concept behind these images is the daily special chalkboards that are often seen at different restaurants, since these Daily Deals are Red Lobsters daily specials.