During the pandemic, typical messaging for holidays and parties was a touchy subject. So everyone had to adjust their marketing plans and strategies. Since everyone was stuck at home, Red Lobster came up with ways for guests to join their halloween party from the safety of their homes.

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What is a halloween party without pumpkin carving? I created these sea-creature stencils for guests to download to join the festivities. Then I carved the pumpkins pictured in the social post. I photographed them and edited the photo as well.

Link to the Pumpkin Carving Social Post featured on the @RedLobster: 

https://www.instagram.com/p/CG2sU1nLMfp/?utm_source=ig_web_copy_link

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Even the ghouls joined in the celebration and ordered Red Lobster To Go. I created this post to advertise guests can order beer and wine with their to go order. Link to the Beer and Wine To Go Social Post featured on the @RedLobster: 

https://www.instagram.com/p/CG-GIeEL_Qy/?utm_source=ig_web_copy_link

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Since we couldn't mail invitations to our halloween party, we invited our guests one last time on the @RedLobster Instagram stories on Halloween.

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